Auwalina, R., Arini, Y.T., Gitania, A.D., Kholidah , N. and Hermawan , S. 2024. Brand Image And K-Pop Celebrity Endorsers Driving Consumer Purchase Decisions: Citra Merek Dan Endorser Selebritas K-Pop Mendorong Keputusan Pembelian Konsumen. Proceedings of The ICECRS. 12, 3 (Feb. 2024), 10.21070/icecrs.v12i3.1751. DOI:https://doi.org/10.21070/icecrs.v12i3.1751.