[1]
Firdiani, F., Arumalaita, D. and Hermawan, S. 2024. Brand Ambassadors Moderate Product Quality Brand Image And Consumer Purchasing Decisions: Duta Merek Memoderasi Kualitas Produk Citra Merek Dan Keputusan Pembelian Konsumen. Proceedings of The ICECRS. 12, 3 (Feb. 2024), 10.21070/icecrs.v12i3.1760. DOI:https://doi.org/10.21070/icecrs.v12i3.1760.