Firdiani, F.; Arumalaita, D.; Hermawan, S. Brand Ambassadors Moderate Product Quality Brand Image And Consumer Purchasing Decisions: Duta Merek Memoderasi Kualitas Produk Citra Merek Dan Keputusan Pembelian Konsumen. icecrs 2024, 12, 10.21070/icecrs.v12i3.1760.