AUWALINA, R.; ARINI, Y. T.; GITANIA, A. D.; KHOLIDAH , N.; HERMAWAN , S. Brand Image And K-Pop Celebrity Endorsers Driving Consumer Purchase Decisions: Citra Merek Dan Endorser Selebritas K-Pop Mendorong Keputusan Pembelian Konsumen. Proceedings of The ICECRS, [S. l.], v. 12, n. 3, p. 10.21070/icecrs.v12i3.1751, 2024. DOI: 10.21070/icecrs.v12i3.1751. Disponível em: https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1751. Acesso em: 28 jul. 2026.