FIRDIANI, F.; ARUMALAITA, D.; HERMAWAN, S. Brand Ambassadors Moderate Product Quality Brand Image And Consumer Purchasing Decisions: Duta Merek Memoderasi Kualitas Produk Citra Merek Dan Keputusan Pembelian Konsumen. Proceedings of The ICECRS, [S. l.], v. 12, n. 3, p. 10.21070/icecrs.v12i3.1760, 2024. DOI: 10.21070/icecrs.v12i3.1760. Disponível em: https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1760. Acesso em: 28 jul. 2026.