SARI, L. . A.; INDAYANI, L. Integrated Marketing Strategy For Road Construction Competitiveness At PT XYZ: Strategi Pemasaran Terpadu Untuk Daya Saing Konstruksi Jalan PT XYZ. Proceedings of The ICECRS, [S. l.], v. 13, n. 1, p. 10.21070/icecrs.v13i1.2092, 2025. DOI: 10.21070/icecrs.v13i1.2092. Disponível em: https://icecrs.umsida.ac.id/index.php/icecrs/article/view/2092. Acesso em: 7 sep. 2026.