Auwalina, Roudlotul, Yulita Tri Arini, Ahmita Dwi Gitania, Nur Kholidah, and Sigit Hermawan. 2024. “Brand Image And K-Pop Celebrity Endorsers Driving Consumer Purchase Decisions: Citra Merek Dan Endorser Selebritas K-Pop Mendorong Keputusan Pembelian Konsumen”. Proceedings of The ICECRS 12 (3):10.21070/icecrs.v12i3.1751. https://doi.org/10.21070/icecrs.v12i3.1751.