Firdiani, Fitria, Dina Arumalaita, and Sigit Hermawan. “Brand Ambassadors Moderate Product Quality Brand Image And Consumer Purchasing Decisions: Duta Merek Memoderasi Kualitas Produk Citra Merek Dan Keputusan Pembelian Konsumen”. Proceedings of The ICECRS 12, no. 3 (February 24, 2024): 10.21070/icecrs.v12i3.1760. Accessed July 28, 2026. https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1760.