Firdiani F, Arumalaita D, Hermawan S. Brand Ambassadors Moderate Product Quality Brand Image And Consumer Purchasing Decisions: Duta Merek Memoderasi Kualitas Produk Citra Merek Dan Keputusan Pembelian Konsumen. icecrs [Internet]. 2024 Feb. 24 [cited 2026 Jul. 28];12(3):10.21070/icecrs.v12i3.1760. Available from: https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1760