Brand Image And K-Pop Celebrity Endorsers Driving Consumer Purchase Decisions: Citra Merek Dan Endorser Selebritas K-Pop Mendorong Keputusan Pembelian Konsumen. icecrs. 2024;12(3):10.21070/icecrs.v12i3.1751. doi:10.21070/icecrs.v12i3.1751