Brand Image And K-Pop Celebrity Endorsers Driving Consumer Purchase Decisions: Citra Merek Dan Endorser Selebritas K-Pop Mendorong Keputusan Pembelian Konsumen. icecrs [Internet]. 2024 Feb. 24 [cited 2026 Nov. 8];12(3):10.21070/icecrs.v12i3.1751. Available from: https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1751