Navigating Online Business Frontiers: Unraveling Consumer Protection Patterns and CSR Strategies in a Digital Era
Menelusuri Wilayah Bisnis Online: Mengurai Pola Perlindungan Konsumen dan Strategi CSR di Era Digital
Abstract
In this comprehensive bibliometric analysis, conducted through VOSviewer, we explore the intricate landscape of consumer protection in online businesses with a focus on Corporate Social Responsibility (CSR) strategies. Examining 205 journal articles and conference proceedings from 2017 onwards, our study unveils a significant surge in research activities in the realm of online business law. Adam Lindgreen emerges as a prominent contributor, with the University of Nottingham leading in scholarly output. The analysis centers on 383 online business cases, predominantly concerning divorce-related matters, emphasizing the pressing need for legal frameworks in digital commerce. Our findings not only provide a nuanced understanding of evolving consumer protection challenges but also underscore the pivotal role of CSR strategies. This research serves as a crucial foundation for future policy-making, offering essential insights for global scholars and practitioners alike.
Highlights :
- Significant Research Surge: This study uncovers a notable increase in research activities, emphasizing the growing importance of consumer protection and legal frameworks in the digital business landscape.
- Prominence of CSR Strategies: The analysis highlights the pivotal role of Corporate Social Responsibility (CSR) strategies, underscoring their relevance in addressing evolving challenges and ensuring ethical practices in online businesses.
- Policy Implications: Serving as a foundational resource, this research provides essential insights for policymakers, scholars, and practitioners, guiding future strategies and policies in the realm of online consumer protection and business ethics.
Keywords: Consumer Protection, Online Business Law, Corporate Social Responsibility (CSR), Digital Commerce, Legal Frameworks
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