Unlocking Coban Binangun's Tourism Potential: Enhancing Village Hospitality with Plintahan Destination Branding Profile


Membuka Potensi Pariwisata Coban Binangun: Meningkatkan Keramahtamahan Desa dengan Profil Branding Destinasi Plintahan


  • (1)  Razif Zulvikar Hatuwe            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (2)  Nabila Ayu Bakta             Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (3)  Indah Agustinah Rahmawati            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (4)  Adelia Kharisma Putri            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (5)  Dwi Sukma Wardani            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (6) * Rohman Dijaya            Universitas Muhammadiyah Sidoarjo  
            Indonesia
    (*) Corresponding Author

Abstract

The aim of this service is to increase Coban Binangun's tourism potential through an attractive destination branding profile that focuses on natural attractions, culture and village hospitality. Apart from that, this service also encourages local communities to contribute to tourism development by emphasizing their hospitality and active involvement in tourist services. This service method includes tourism potential studies, which include conducting comprehensive research on the natural and cultural potential of Coban Binangun as well as assessing attractions that can be included in the destination branding profile. The hospitality training provides training to local communities about tourism services, hospitality, and how to help tourists have a good experience. The result of this service is increased public awareness and understanding of the benefits of "Plintahan" destination branding, which forms a consistent and well-known identity by tourists. This dedication has the implication that with increased tourism, local communities become more aware of the preservation of nature and local culture.

Highlight:

  • Destination Branding: Developing a compelling brand profile for Coban Binangun focusing on natural beauty and cultural richness to attract tourists.
  • Community Engagement: Encouraging local participation by training them in hospitality and tourist services, fostering their involvement in tourism development.
  • Awareness and Conservation: Increased awareness among tourists and locals about the "Plintahan" brand, leading to a more profound understanding of the need for preserving nature and local culture.

Keyword: Binangun Waterfall, Natural Tourism, Promotion

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Published
2023-12-27
How to Cite
Hatuwe, R. Z., Bakta , N. A., Rahmawati, I. A., Putri, A. K., Wardani, D. S., & Dijaya, R. (2023). Unlocking Coban Binangun’s Tourism Potential: Enhancing Village Hospitality with Plintahan Destination Branding Profile. Proceedings of The ICECRS, 12(2). Retrieved from https://icecrs.umsida.ac.id/index.php/icecrs/article/view/1742
Issue
Vol 12 No 2 (2023): Seminar Nasional, Peran Nyata Civitas Akademika Bagi Masyarakat : Solusi Pemberdayaan Masyarakat Menuju Desa Maju
Section
Data Articles in Cultural Studies

Copyright (c) 2023 Razif Zulvikar Hatuwe, Nabila Ayu Bakta , Indah Agustinah Rahmawati, Adelia Kharisma Putri, Dwi Sukma Wardani, Rohman Dijaya

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