Proceedings of The ICECRS
Vol 12 No 2 (2023): Seminar Nasional, Peran Nyata Civitas Akademika Bagi Masyarakat : Solusi Pemberdayaan Masyarakat Menuju Desa Maju
Data Articles in Economic

Achieving Success: Transformative Branding and Digital Marketing Strategies to Elevate Wotanmas Jedong MSMEs
Meraih Kesuksesan: Strategi Transformatif Branding dan Pemasaran Digital untuk Mengangkat UMKM Wotanmas Jedong


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  • Sabka Ardi Waluyo,
  • Handraswara Pratama,
  • Aisyah Rachamawati,
  • Atina Nabila Ade Prasetya,
  • Muhammad Yani
Sabka Ardi Waluyo
Universitas Muhammadiyah Sidoarjo, Indonesia
Handraswara Pratama
Universitas Muhammadiyah Sidoarjo, Indonesia
Aisyah Rachamawati
Universitas Muhammadiyah Sidoarjo, Indonesia
Atina Nabila Ade Prasetya
Universitas Muhammadiyah Sidoarjo, Indonesia
Muhammad Yani
Universitas Muhammadiyah Sidoarjo, Indonesia
DOI: https://doi.org/10.21070/icecrs.v12i2.1748
Published December 28, 2023
Keywords
  • Brand Awarenes,
  • Digital Marketing,
  • UMKM
How to Cite
Waluyo, S. A., Pratama, H., Rachamawati, A., Prasetya, A. N. A., & Yani, M. (2023). Achieving Success: Transformative Branding and Digital Marketing Strategies to Elevate Wotanmas Jedong MSMEs. Proceedings of The ICECRS, 12(2). https://doi.org/10.21070/icecrs.v12i2.1748

Copyright (c) 2023 Sabka Ardi Waluyo, Handraswara Pratama, Aisyah Rachamawati, Atina Nabila Ade Prasetya, Muhammad Yani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

The goals of this service include efficient digital marketing. This is to increase the visibility and attractiveness of Wotanmas Jedong MSMEs in society by using effective digital marketing strategies. Apart from that, the aim of this service is also to equip Wotanmas Jedong MSME players with digital marketing skills that will help them develop and develop. This service method involves Wotanmas Jedong MSME owners taking digital marketing training, which includes teaching them about things like SEO, social media, and e-commerce, as well as designing and implementing digital marketing strategies that include innovative content, social media campaigns, and promotions. online to increase visibility and customer interest. This dedication has resulted in increased awareness of the Wotanmas Jedong UMKM brand among the target market, as demonstrated by increased interactions and followers on social media. Apart from that, optimizing digital marketing, which means implementing effective digital marketing strategies, increasing competitiveness and market penetration through online platforms. This service can increase the income and sustainability of MSMEs, which can improve local economic prosperity and encourage local economic growth.

Highlights:

  • Boosting Wotanmas Jedong MSMEs through comprehensive digital marketing education.
  • Implementing strategic SEO, social media, and e-commerce techniques for enhanced online presence.
  • Driving local economic growth by increasing competitiveness and market penetration through optimized digital marketing.

Keywords: Brand Awarenes, Digital Marketing, UMKM

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