Proceedings of The ICECRS
Vol 7 (2020): Conference of Islamic Educational Payment Management in Industrial Revolution 4.0
Articles

Strategies to Build a Branding School in Efforts to Improve the Competitiveness of Islamic Education Institutions
Strategi Membangun Branding School dalam Upaya Meningkatkan Daya Saing Lembaga Pendidikan Islam


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  • Riza Rizkiyah,
  • Istikomah Istikomah,
  • Nurdyansyah Nurdyansyah
Riza Rizkiyah
Universitas Muhammadiyah Sidoarjo, Indonesia
Istikomah Istikomah
Universitas Muhammadiyah Sidoarjo, Indonesia
Nurdyansyah Nurdyansyah
Universitas Muhammadiyah Sidoarjo, Indonesia
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/icecrs2020366
Published June 12, 2020
Keywords
  • Strategy,
  • Branding School,
  • Competitiveness
How to Cite
Rizkiyah, R., Istikomah, I., & Nurdyansyah, N. (2020). Strategies to Build a Branding School in Efforts to Improve the Competitiveness of Islamic Education Institutions. Proceedings of The ICECRS, 7. https://doi.org/10.21070/icecrs2020366

Copyright (c) 2020 Riza Rizkiyah, Istikomah Istikomah, Nurdyansyah Nurdyansyah

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

The aim of this research is to find out the importance of the strategy of building a branding school and its effect on competitiveness with other Islamic educational institutions. This research belongs to the type of library research, where researchers deal directly with existing data not through field research, by examining books, journals and other data deemed relevant. So it can be concluded that in the strategy of building a branding school analysis is needed on what factors cause the branding school, then arrange the steps in building a branding school, and the impact or benefits of branding school on competitiveness.

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