Proceedings of The ICECRS
Vol 8 (2020): Educational and Psychological Conference in the 4.0 era
Articles

An Analysis of English Borrowing Words in Indonesian Advertisement “Gatsby Styling Pomade”


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  • Mauliya Avivi ,
  • Ramadhani Qonitah Mursyida
Mauliya Avivi
Universitas Muhammadiyah Sidoarjo, Indonesia
Ramadhani Qonitah Mursyida
Universitas Muhammadiyah Sidoarjo, Indonesia
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/icecrs2020460
Published July 6, 2020
Keywords
  • Borrowing Word,
  • Loanword,
  • Loan Shift,
  • Advertisement,
  • Semantic
How to Cite
Avivi , M., & Mursyida , R. Q. (2020). An Analysis of English Borrowing Words in Indonesian Advertisement “Gatsby Styling Pomade”. Proceedings of The ICECRS, 8. https://doi.org/10.21070/icecrs2020460

Copyright (c) 2020 Mauliya Avivi , Ramadhani Qonitah Mursyida

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This research aims to identify and classify the types of borrowing word in Indonesian advertisement of Gatsby Styling Pomade. Qualitative method is used to analyze and identify the data which consists of borrowing words. The result of this study shows that two types of borrowing word are discovered encompassing loanword and loan shift. There are six words which are discovered as part of borrowing word in this study. Therefore, the most dominant type of borrowing word in this study are both loanword and loan shift.

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