Proceedings of The ICECRS
Vol 8 (2020): Educational and Psychological Conference in the 4.0 era
Articles

The Effect of Anti-Smoking Advertising on Changes in Smoking Intentions in Active Smokers
Pengaruh Iklan Anti Rokok Terhadap Perubahan Niat Merokok pada Perokok Aktif


View Article
  • Mohammad Febrian Nurrahman Harahap
Mohammad Febrian Nurrahman Harahap
Universitas 17 Agustus 1945 Surabaya , Indonesia
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/icecrs2020586
Published January 7, 2021
Keywords
  • Smoking intentions,
  • anti-smoking,
  • anti-smoking ad,
  • social learning theory,
  • teror management theory
How to Cite
Harahap, M. F. N. (2021). The Effect of Anti-Smoking Advertising on Changes in Smoking Intentions in Active Smokers. Proceedings of The ICECRS, 8. https://doi.org/10.21070/icecrs2020586

Copyright (c) 2021 Mohammad Febrian Nurrahman Harahap

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

Intentions to smoking represents people motivation to smoke. Exposure to anti-smoking ads considered as one of the most effective way to overcoming people intentions to smoke. Current study aims to see the effect of anti-smoking ad on smoking intentions in active smokers. This experimental quantitative study using an anti-cigarette advertisement video as an intervention method. Subjects (N = 20 people) are an undergraduate student who also an active smoker, with aged range from 18-24 years old. The result of paired sample t-test hypothesis showed that there is significant difference of smoking intentions (p <0.05) before (M = 20,35; SD = 0,244) and after (M = 13,85; SD = 0,549) the intervention was given. An average difference of 6.5 indicates that anti-smoking ad exposure can be said to have a major impact to decrease individual smoking intentions. The modeling principles from social learning theory and teror management theory explain the changing in intentions that occured in this study. The implications of this research will be discussed further.

View Article

Downloads

Download data is not yet available.

References

  1. Daroji, M, dkk. 2011. “Peran Petugas Puskesmas dalam Promosi Kesehatan Berhenti Merokok pada Pasien dan Masyarakat”. Berita Kedokteran Masyarakat Vol. 27, No. 2, Juni 2011
  2. Donaldson, E. A., Hoffman, A. C., Zandberg, I., & Blake, K. D. (2017). “Media exposure and tobacco product addiction beliefs: Finding from the 2015 health information national trends survey (HINTS-FDA 2015)”. Addictive Behavior, 72, 106-113.
  3. Effendy, O. U. (2007). “Ilmu komunikasi teori dan praktek”. Bandung: PT. Remaja Rosdakarya.
  4. Eriksen, M., Mackay, J., Schluger, N., Gomeshtapeh, F. I., Drope, J. (2015). “The tobacco atlas (5th ed). Atlanta: American Cancer Society, Inc”.
  5. Fuad, A. (2014). “Dampak persepsi masyarakat terhadap visual pada “disclaimer” mengenai peringatan bahaya merokok pada media iklan rokok cetak dan elektronik”. Inosains, 9(2), 61-68.
  6. Grenberg, J., & Arndt, J. (2011). “Terror management theory”. Paul A.M Van Lange, Arie W. Kruglanski, & E. Tory Higgins (Eds.), Handbook of Theories of Social Psychology. London: SAGE Publications Ltd
  7. James, S. A., Rhoades, R. R., Mushtaq, N., Paulson, S., & Beebe, L. A. (2015). “Longitudinal evaluation of the tobacco stops with me campaign”. American Journal of Preventive Medicine, 48, S71-S77.
  8. Liu, H., & Tan, W. (2009). “The effect of anti-smoking media campaign on smoking behavior: The California experience”. Annals of Economics and Finance, 10(1), 29-47.
  9. Moore, J., Thorson, E., & Leshner, G. (2011). “Terror management theory and anti-tobacco advertising: An experimental examination of influence of death explicit anti-tobacco messages on young adults”. Journal of Health & Mass Communication, 3(1-4), 5-29.
  10. Pallant, J. (2011). “SPSS survival manual: A step by step guide to data analysis using SPSS” (4th ed). Australia: Allen & Unwin
  11. Portnoy, D. B., Wu, C. C., Tworek, C., Chen, J., & Borek, N. (2014). “Youth curiosity about cigarettes, smokeless tobacco and cigars”. Am J Prev Med, 47(2S1), S76-S86.
  12. Shehryar, O., & Hunt, D. M. (2005). “A terror management perspective on the persuasiveness of fear appeals”. Journal of Consumer Psychology, 15(4), 275-287.
  13. Siegel, M., & Biener, L. (2000). “The impact of an antismoking media campaign on progression to established smoking: Results of longitudinal youth study”. American Journal of Public Health, 90(3), 380-386.
  14. Stasser, A.A., Orom, H., Tang, K. Z., Dumont, R. L., Capella, J. N., Kozlowski, L. T. (2011). “Graphic-enhanced information improves perceived risks of cigar smoking”. Addictive Behaviors, 36, 865-869.
  15. Terry-McElrath, Y., Wakefield, M., Ruel, E., Balch, G. I., Emery S., Szczypka, G., dkk. (2005). “The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall and engagement”. Journal of Health Communication, 10, 127-143.
  16. Trumbo, C. W., & Kim, S. S. (2015). “The effect of electronic cigarette advertising on intended use among college students”. Addictive Behaviors, 46, 77-81.
  17. Wibawa, D. S., Utomo, M., Anggriani, M. T. (2013). “Hubungan antara pengetahuan, lingkungan sosial, dan pengaruh iklan rokok dengan frekuensi merokok (Studi pada siswa kelas 3 SMK Negeri 2 Kendal)”. Jurnal Kedokteran Muhammadiyah, 1(2), 21-25