Socialization of the Importance of MSMEs for Pineapple Farmers in Ngancar Village by KKNP UMSIDA in the Transformation of Raw Products into Processed Products


Sosialisasi Pentingnya UMKM bagi Petani Nanas di Desa Ngancar oleh KKNP UMSIDA dalam Transformasi Produk Mentah ke Produk Olahan


  • (1) * Anis Khoirin Hayati             Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (2)  Nadiya Ami Syavitri             Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (3)  Indah Dwi Lestari            Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (4)  Aisah Aprillia Syahfitri             Universitas Muhammadiyah Sidoarjo  
            Indonesia

  • (5)  Moch. Firnanda Zulyansah             Universitas Muhammadiyah Sidoarjo  
            Indonesia

    (*) Corresponding Author

Abstract

Ngancar Village has significant potential in pineapple cultivation, but farmers face challenges with low selling prices due to the sale of raw pineapples. The aim is to examine how the socialization of MSMEs (Micro, Small, and Medium Enterprises) influences the added value of processed pineapple products  The methodology used is qualitative descriptive research through in-depth interviews with farmers and village officials. The findings reveal that socialization by KKNP UMSIDA students enhanced farmers' understanding of product diversification, such as pineapple jam, chips, and juice, while also opening new market opportunities. This transformation not only increased farmers' income but also promoted local economic sustainability. In conclusion, collaboration among the community, students, and the government is essential for sustainable MSME development based on local potential.

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Published
2025-07-03
 
How to Cite
Hayati , A. K., Syavitri , N. A., Lestari, I. D., Syahfitri , A. A., & Zulyansah , M. F. (2025). Socialization of the Importance of MSMEs for Pineapple Farmers in Ngancar Village by KKNP UMSIDA in the Transformation of Raw Products into Processed Products. Proceedings of The ICECRS, 13(1), 10.21070/icecrs.v13i1.2082. https://doi.org/10.21070/icecrs.v13i1.2082